History of BNI
Started in January of 1985 by Founder and CEO Ivan R. Misner, Ph.D., Business Network International, provides a positive, supportive and structured environment to further business through word-of-mouth marketing. BNI is a business and professional networking organization that allows only one person per profession to join a chapter.
Each BNI chapter member acts as a salesperson who works for you. When a member meets someone who could use your products or services, he or she hands that person your business card and recommends your product or service. The member then asks for permission for you to call this potential new customer.
That is not just a "lead". That is a qualified referral!